1. A marketing strategy that aims to reach a broad, general audience without focusing on specific demographic, psychographic, or behavioral segments
The company's untargeted marketing campaign was broadcast on national television to reach as many viewers as possible.
A campanha de marketing não direcionado da empresa foi transmitida na televisão nacional para atingir o máximo de espectadores possível.
2. Advertising or promotional efforts that do not use data analytics or customer segmentation to identify ideal customer profiles
Untargeted marketing often results in lower conversion rates compared to data-driven approaches.
O marketing não direcionado frequentemente resulta em taxas de conversão mais baixas comparadas a abordagens baseadas em dados.