1. A marketing strategy that uses data analytics and customer insights to target specific audiences with highly personalized messages and offers, minimizing wasted advertising spend
The company implemented precision marketing to reach only customers most likely to purchase their premium products.
A empresa implementou marketing de precisão para alcançar apenas os clientes com maior probabilidade de comprar seus produtos premium.
2. The practice of delivering the right message to the right person at the right time through the right channel
Precision marketing relies on sophisticated segmentation and behavioral data.
O marketing de precisão depende de segmentação sofisticada e dados comportamentais.