1. A marketing approach that treats the entire market as a single homogeneous segment and develops a single marketing mix to appeal to all customers, regardless of their differences
The company adopted an undifferentiated marketing strategy, promoting the same product features to all consumer groups.
A empresa adotou uma estratégia de marketing indiferenciado, promovendo as mesmas características do produto para todos os grupos de consumidores.
2. A mass marketing approach that ignores market segments and uses uniform pricing, distribution, and promotional tactics
Small startups often rely on undifferentiated marketing strategy due to limited budgets.
Startups pequenas frequentemente dependem de estratégia de marketing indiferenciado devido aos orçamentos limitados.