1. A marketing approach that divides the target market into distinct groups (segments) based on characteristics such as demographics, psychographics, behavior, or geography, and tailors marketing messages and offerings to each segment.
The company implemented a segmented marketing strategy to target teenagers, young professionals, and families with different product lines and advertising campaigns.
A empresa implementou uma estratégia de marketing segmentada para atingir adolescentes, jovens profissionais e famílias com diferentes linhas de produtos e campanhas publicitárias.
2. The practice of identifying customer groups with specific needs and preferences to deliver customized value propositions and marketing communications.
A segmented marketing strategy allowed the retailer to increase customer engagement by personalizing offers based on shopping behavior.
Uma estratégia de marketing segmentada permitiu que o varejista aumentasse o engajamento do cliente personalizando ofertas com base no comportamento de compra.