1. A comprehensive marketing approach that combines multiple marketing tactics, channels, and initiatives into a unified strategy to reach broad market segments and achieve overall business objectives.
The company developed an aggregate marketing strategy that integrated social media, email campaigns, and traditional advertising.
A empresa desenvolveu uma estratégia de marketing agregada que integrou mídia social, campanhas de email e publicidade tradicional.
2. A marketing strategy that targets the total addressable market rather than specific niche segments, focusing on mass appeal and broad distribution.
Their aggregate marketing strategy aimed to capture market share across all demographic groups.
Sua estratégia de marketing agregada visava capturar participação de mercado em todos os grupos demográficos.