1. A marketing approach that focuses on a specific, well-defined segment of the market with particular needs, preferences, or characteristics
The company developed a niche marketing strategy targeting eco-conscious millennials.
A empresa desenvolveu uma estratégia de marketing de nicho direcionada para millennials conscientes do meio ambiente.
2. A business plan that concentrates resources and efforts on serving a specialized market rather than competing in a broad market
Their niche marketing strategy proved successful by selling premium yoga accessories to fitness enthusiasts.
Sua estratégia de marketing de nicho provou ser bem-sucedida ao vender acessórios de yoga premium para entusiastas de fitness.