sustained objective
[/səˈsteɪnd əbˈdʒɛktɪv/]
noun phrasepl: sustained objectives
objetivo sustentado
1. A long-term goal or target that is maintained, pursued, or supported consistently over an extended period without interruption or abandonment
The company's sustained objective is to reduce carbon emissions by 50% over the next decade.
O objetivo sustentado da empresa é reduzir as emissões de carbono em 50% na próxima década.
2. In military or strategic contexts, a continuous operational goal that remains a priority throughout a campaign or mission
The battalion's sustained objective was to maintain control of the strategic position.
O objetivo sustentado do batalhão era manter o controle da posição estratégica.
3. In business and project management, an ongoing target that requires consistent effort and resource allocation
Employee satisfaction remains a sustained objective for our human resources department.
A satisfação dos funcionários permanece como um objetivo sustentado do departamento de recursos humanos.
In Brazilian business culture, sustained objectives are central to strategic planning documents (planos estratégicos) and are often discussed in formal corporate meetings. In American contexts, this term is frequently used in military strategy, corporate sustainability reports, and educational institutions. The concept emphasizes long-term commitment and consistency, values highly regarded in both cultures.
NYC Slang
long-haul goal; the big picture
Related Idioms & Phrases
keeping one's eyes on the prize
staying the course
in it for the long haul
committed to the objective
maintaining focus on goals
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