continuous objective
[/kənˈtɪnjuəs əbˈdʒɛktɪv/]
nounpl: continuous objectives
objetivo contínuo
1. A goal or target that is pursued without interruption or as an ongoing process, rather than a one-time achievement
Improving customer satisfaction is a continuous objective for our company.
Melhorar a satisfação do cliente é um objetivo contínuo para nossa empresa.
2. In mathematics and optimization, a function or goal that is defined over a continuous domain without gaps or discrete intervals
The continuous objective function was minimized using gradient descent algorithms.
A função objetivo contínua foi minimizada usando algoritmos de descida de gradiente.
3. A business or organizational target that requires sustained effort and monitoring over an extended period
Cost reduction remains a continuous objective across all departments.
A redução de custos permanece um objetivo contínuo em todos os departamentos.
This term is commonly used in Brazilian corporate environments, particularly in quality management, Six Sigma initiatives, and strategic planning contexts. It reflects the influence of English business terminology in Portuguese-speaking companies, especially multinational corporations. In Portugal, the term is also used but may sometimes be replaced with 'meta contínua' in less formal contexts.
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