enduring objective
[en-ˈdu̇r-iŋ əb-ˈjek-tiv]
noun phrasepl: enduring objectives
objetivo duradouro
1. A long-lasting or permanent goal that remains important and relevant over an extended period of time
The company's enduring objective is to provide sustainable products to customers worldwide.
O objetivo duradouro da empresa é fornecer produtos sustentáveis aos clientes em todo o mundo.
2. A strategic aim that continues to guide decisions and actions throughout an organization's or individual's lifetime
Peace and security remain enduring objectives for the United Nations.
Paz e segurança permanecem como objetivos duradouros para as Nações Unidas.
The phrase 'enduring objective' is commonly used in formal business, governmental, and institutional contexts in both Brazil and the United States. In Brazilian Portuguese, it reflects a strong emphasis on long-term planning and sustainability, particularly in corporate mission statements and governmental policies.
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