mission statement
[ˈmɪʃən ˈsteɪtmənt]
nounpl: mission statements
declaração de missão
1. A formal written declaration of an organization's core purpose, values, and objectives that guides its strategic decisions and operations
The company's mission statement emphasizes innovation and customer satisfaction.
A declaração de missão da empresa enfatiza inovação e satisfação do cliente.
2. A concise description of why an organization exists and what it aims to achieve
Every nonprofit should have a clear mission statement to communicate its purpose to donors and stakeholders.
Toda organização sem fins lucrativos deve ter uma declaração de missão clara para comunicar seu propósito aos doadores e partes interessadas.
Mission statements became prominent in American corporate culture during the 1980s-1990s and have become standard in both Brazilian and American organizations. In Brazil, companies increasingly adopt mission statements as part of their corporate governance and strategic planning, reflecting influence from American business practices. These statements are often displayed in company offices and used in marketing materials to communicate organizational identity.
Related Idioms & Phrases
to stay true to one's mission statement
to align with the mission statement
to drift from the mission statement
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