supporting message
[səˈpɔːrtɪŋ ˈmɛsɪdʒ]
nounpl: supporting messages
mensagem de apoio
1. A secondary message that reinforces, corroborates, or provides additional evidence for a primary statement or claim
The lawyer presented several supporting messages from witnesses to strengthen the defendant's alibi.
O advogado apresentou várias mensagens de apoio de testemunhas para fortalecer o álibi do réu.
2. In communication and marketing, a supplementary message designed to reinforce the main message or campaign theme
The advertising campaign included a primary slogan with three supporting messages to reach different audience segments.
A campanha publicitária incluía um slogan principal com três mensagens de apoio para alcançar diferentes segmentos de público.
3. In documentation or formal writing, explanatory text that backs up claims or conclusions
Each assertion in the report must include supporting messages that validate the findings.
Cada afirmação no relatório deve incluir mensagens de apoio que validem as conclusões.
This term is commonly used in Brazilian business communication, legal documentation, and marketing strategy. In Brazil, companies often develop 'mensagens de apoio' to complement their main advertising campaigns. In Portuguese legal contexts, supporting messages are crucial for case substantiation. The concept reflects the importance of comprehensive argumentation in formal Brazilian Portuguese communication.
Related Idioms & Phrases
back up one's claims with supporting messages
lend weight with supporting messages
strengthen the case with supporting messages
provide supporting messages for a statement
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