secondary message
[/ˈsɛkənderi ˈmɛsɪdʒ/]
nounpl: secondary messages
mensagem secundária
1. A message that is less important than or subordinate to a primary message; an underlying or implicit message conveyed alongside the main communication
The advertisement's primary message was about the product's quality, but the secondary message was about status and lifestyle.
A mensagem primária do anúncio era sobre a qualidade do produto, mas a mensagem secundária era sobre status e estilo de vida.
2. In communication theory, information that supports or reinforces the main message without being the central focus
The speech's secondary message emphasized the importance of community involvement.
A mensagem secundária do discurso enfatizava a importância do envolvimento comunitário.
3. In media and marketing, an additional or supporting message that provides context or nuance to the main communication
Through social media, the brand's secondary message about sustainability reached a wider audience.
Através das redes sociais, a mensagem secundária da marca sobre sustentabilidade alcançou um público mais amplo.
In American marketing and Brazilian advertising, secondary messages are strategically crafted to appeal to cultural values, aspirations, or social consciousness. In Brazil, secondary messages often focus on family values, community, or social responsibility. In the United States, they frequently emphasize individualism, achievement, or lifestyle. This term is widely used in professional communication, advertising agencies, and media analysis in both countries.
NYC Slang
the vibe / the real message / what they're really saying
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