primary message
[ˈpraɪ.mer.i ˈmes.ɪdʒ]
nounpl: primary messages
mensagem principal
1. The main or most important communication or information that is intended to be conveyed to an audience
The primary message of the advertisement is that our product improves quality of life.
A mensagem principal do anúncio é que nosso produto melhora a qualidade de vida.
2. The core idea or central point that a speaker, writer, or organization wants to emphasize
The CEO's primary message in the presentation focused on company growth and innovation.
A mensagem principal do CEO na apresentação focou no crescimento e inovação da empresa.
3. In marketing and communications, the key theme or value proposition that distinguishes a brand
Our primary message emphasizes sustainability and environmental responsibility.
Nossa mensagem principal enfatiza sustentabilidade e responsabilidade ambiental.
This term is heavily used in American and Brazilian business, marketing, and media contexts. In corporate environments, defining a clear primary message is essential for brand consistency and effective communication strategies. In Portuguese-speaking countries, 'mensagem principal' is the standard professional terminology used in advertising agencies, communications departments, and marketing firms.
Related Idioms & Phrases
get the message across - passar a mensagem
loud and clear message - mensagem clara e direta
bottom line message - mensagem fundamental
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