mensagem-chave
1. The most important or central idea that needs to be communicated in a speech, presentation, advertisement, or communication strategy
The key message of the campaign is that education changes lives.
A mensagem-chave da campanha é que a educação muda vidas.
2. A primary point or takeaway that a speaker or organization wants their audience to remember and understand
In her presentation, the CEO's key message was about sustainability and innovation.
Na sua apresentação, a mensagem-chave da CEO foi sobre sustentabilidade e inovação.
3. A core talking point used consistently across marketing, public relations, or corporate communications
All employees should align their communications with the company's key messages.
Todos os funcionários devem alinhar suas comunicações com as mensagens-chave da empresa.
This term is widely used in corporate America and increasingly in Brazilian business culture. In marketing and public relations contexts in both the USA and Brazil, organizations develop and train their staff to consistently communicate key messages to maintain brand coherence and ensure audience retention of important information.
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