opposing message
[əˈpoʊzɪŋ ˈmɛsɪdʒ]
nounpl: opposing messages
mensagem contrária
1. A communication that contradicts, challenges, or presents a contrary viewpoint to another message or position
The political campaign released an opposing message to counter the competitor's claims.
A campanha política divulgou uma mensagem contrária para refutar as alegações do concorrente.
2. A statement or communication that directly conflicts with or negates a previously stated position
The company had to address the opposing message from consumer advocacy groups.
A empresa teve que responder à mensagem contrária dos grupos de defesa do consumidor.
3. In marketing or communications, a counter-narrative or alternative perspective presented to an audience
The advertising strategy included an opposing message to reach skeptical consumers.
A estratégia publicitária incluiu uma mensagem contrária para alcançar consumidores céticos.
In Brazilian and American political contexts, 'opposing message' is commonly used during election campaigns and public debates. It reflects the importance of strategic communication and the presence of competing narratives in modern discourse, particularly in media, politics, and corporate communications.
NYC Slang
counter-narrative; the other side of the story
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