counter-message
[ˈkaʊntər ˈmɛsɪdʒ]
nounpl: counter-messages
contra-mensagem
1. A message or communication sent in response to or in opposition to another message, typically to refute, contradict, or provide an alternative viewpoint
The political campaign released a counter-message to address the opponent's allegations.
A campanha política divulgou uma contra-mensagem para refutar as alegações do oponente.
2. A strategic communication designed to neutralize or counteract negative messaging or misinformation
Social media experts developed a counter-message to combat the viral misinformation.
Especialistas em redes sociais elaboraram uma contra-mensagem para combater a desinformação viral.
3. A reply or response that provides an alternative narrative or perspective to a previous statement
The organization issued a counter-message explaining their position on the controversial issue.
A organização emitiu uma contra-mensagem explicando sua posição sobre a questão controversa.
The term 'counter-message' is increasingly used in contemporary politics, media, and public relations in both the USA and Brazil, particularly in the context of rapid digital communication and the need to address misinformation quickly. It reflects modern communication strategies where responding to negative messaging is crucial for maintaining public perception and narrative control.
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