sensory evaluation
[/ˈsɛnsəri ɪˌvæljuˈeɪʃən/]
nounpl: sensory evaluations
avaliação sensorial
1. A systematic method of assessing the sensory properties of a product (taste, smell, texture, appearance, sound) using human senses through controlled testing procedures
The food company conducted a sensory evaluation of their new chocolate bar with a panel of trained tasters.
A empresa de alimentos realizou uma avaliação sensorial de sua nova barra de chocolate com um painel de degustadores treinados.
2. The process of analyzing and rating product attributes based on human perception in consumer research and quality control
Sensory evaluation is crucial in the beverage industry to ensure consistent product quality.
A avaliação sensorial é crucial na indústria de bebidas para garantir a consistência da qualidade do produto.
3. A scientific discipline combining psychology, statistics, and sensory science to measure consumer preferences
The researcher specializes in sensory evaluation methodology for cosmetic products.
O pesquisador é especializado em metodologia de avaliação sensorial para produtos cosméticos.
Sensory evaluation is a well-established practice in Brazil's food and beverage industries, particularly in coffee, chocolate, and wine production. In both Brazil and the USA, it represents a critical phase in product development and quality assurance. The term is used professionally in academia, food science laboratories, and consumer research companies across both countries.
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