consumer panel
[/kənˈsuːmər ˈpænəl/]
nounpl: consumer panels
painel de consumidores
1. a group of consumers selected to represent the target market and provide feedback on products, services, or marketing campaigns
The company conducted a survey with a consumer panel to test the new product design.
A empresa realizou uma pesquisa com um painel de consumidores para testar o design do novo produto.
2. a permanent or semi-permanent group of consumers who regularly participate in market research studies and provide opinions about products and brands
Members of the consumer panel receive incentives for their participation in weekly surveys.
Os membros do painel de consumidores recebem incentivos por sua participação em pesquisas semanais.
Consumer panels are integral to Brazilian and American market research practices. In Brazil, companies increasingly use consumer panels to understand preferences in growing markets. The term reflects the globalized nature of market research and is widely used in marketing departments, advertising agencies, and research firms across both countries.
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