segmented market strategy
[ˈsɛɡ.mən.tɪd ˈmɑr.kɪt ˈstræt.ə.dʒi]
nounpl: segmented market strategies
estratégia de mercado segmentado
1. A marketing approach that divides the total market into distinct groups or segments and develops targeted strategies for each segment based on their specific needs, characteristics, and preferences
The company implemented a segmented market strategy to better serve both budget-conscious consumers and premium buyers separately.
A empresa implementou uma estratégia de mercado segmentado para atender melhor tanto aos consumidores econômicos quanto aos compradores premium separadamente.
2. A business tactic that tailors marketing mix elements (product, price, place, promotion) to different customer segments rather than using a one-size-fits-all approach
Through segmented market strategy, the retailer offered different product lines and pricing for various demographic groups.
Por meio de uma estratégia de mercado segmentado, o varejista ofereceu diferentes linhas de produtos e preços para vários grupos demográficos.
Related Idioms & Phrases
divide and conquer the market
hit different segments with different messages
one strategy fits all segments
dividir para conquistar o mercado
atingir diferentes segmentos com mensagens diferentes
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