segmented analysis
[SEG-men-tid uh-NAL-uh-sis]
nounpl: segmented analyses
análise segmentada
1. A method of examining data or information by dividing it into distinct segments or categories to identify patterns, trends, or insights within each group
The company conducted a segmented analysis of customer behavior across different regions.
A empresa realizou uma análise segmentada do comportamento dos clientes em diferentes regiões.
2. In business and marketing, the breakdown of market or audience data into smaller, more manageable groups for targeted evaluation
Through segmented analysis, they discovered that young adults responded better to digital marketing campaigns.
Através da análise segmentada, descobriram que adultos jovens respondiam melhor às campanhas de marketing digital.
3. In financial reporting, the examination of different business units or product lines separately to assess their individual performance
The quarterly report included a segmented analysis showing profitability by division.
O relatório trimestral incluiu uma análise segmentada mostrando a rentabilidade por divisão.
Segmented analysis is a fundamental business practice in both American and Brazilian corporate environments, particularly in multinational companies. It's essential in market research and financial reporting, reflecting the data-driven approach prevalent in modern business. In Brazil, this methodology is increasingly adopted by companies seeking competitive advantage through detailed market understanding.
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