segmentation analysis
[ˌsɛɡ.mən.ˈteɪ.ʃən əˈnæl.ə.sɪs]
nounpl: segmentation analyses
análise de segmentação
1. A systematic method of dividing a market, population, or dataset into distinct subgroups or segments based on specific characteristics or criteria for detailed examination and understanding
The company conducted a segmentation analysis to identify different customer groups based on purchasing behavior and demographics.
A empresa realizou uma análise de segmentação para identificar diferentes grupos de clientes com base no comportamento de compra e dados demográficos.
2. In image processing and computer vision, the process of partitioning an image into multiple segments or regions to simplify analysis and representation
The medical team used segmentation analysis to distinguish between healthy and diseased tissue in the MRI scan.
A equipe médica utilizou análise de segmentação para distinguir entre tecido saudável e doente na ressonância magnética.
3. A quantitative or qualitative analytical technique used in market research to evaluate consumer preferences, needs, and behaviors within distinct groups
Through segmentation analysis, the marketing department discovered three primary customer personas.
Através da análise de segmentação, o departamento de marketing descobriu três personas principais de clientes.
This term is widely used in Brazilian and American business cultures, particularly in marketing, business intelligence, and data science fields. In Brazil, it's commonly employed by major corporations and marketing agencies in São Paulo's business district. The concept reflects modern data-driven decision-making practices valued in both economies.
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