purchasing preferences
[/ˈpɜːr.tʃə.sɪŋ ˈprɛf.ər.ənsɪz/]
noun
preferências de compra
1. The choices, tendencies, and inclinations that consumers have when selecting products or services to buy
Understanding customer purchasing preferences helps retailers stock the right products.
Compreender as preferências de compra dos clientes ajuda os varejistas a estocar os produtos certos.
2. The factors that influence a buyer's decision-making process, including brand loyalty, price sensitivity, and product quality
Marketing teams analyze purchasing preferences to develop targeted advertising campaigns.
Equipes de marketing analisam as preferências de compra para desenvolver campanhas publicitárias direcionadas.
3. Consumer behavior patterns regarding where, when, and how they prefer to purchase goods
COVID-19 changed purchasing preferences, with more consumers shopping online.
A COVID-19 mudou as preferências de compra, com mais consumidores fazendo compras online.
In Brazil, understanding 'preferências de compra' is crucial for business success, particularly in retail and e-commerce sectors. Brazilian consumers show strong brand loyalty but are also price-conscious, especially considering economic fluctuations. In the USA, purchasing preferences are heavily influenced by convenience, sustainability, and online shopping options. The term is essential in market research, consumer psychology, and business strategy across both cultures.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →