consumer preferences

[/kənˈsuːmər ˈprɛfərənsɪz/]
noun
preferências do consumidor
1. The individual tastes, choices, and desires that guide what products or services a consumer chooses to buy
Consumer preferences have shifted towards sustainable and eco-friendly products in recent years.
As preferências do consumidor mudaram para produtos sustentáveis e ecologicamente corretos nos últimos anos.
2. The patterns and tendencies in purchasing behavior reflecting what consumers value, need, or want
Understanding consumer preferences is crucial for developing successful marketing strategies.
Compreender as preferências do consumidor é crucial para desenvolver estratégias de marketing bem-sucedidas.
In both Brazilian and American contexts, understanding consumer preferences is fundamental to marketing, product development, and business strategy. In Brazil, there's increasing focus on preferences related to sustainability and social responsibility. In the USA, consumer preferences are heavily researched through data analytics and market research. The term is essential in modern commerce and reflects how consumer-driven economies operate.
NYC Slang
what consumers are into / what the market wants
Synonyms / Sinônimos
consumer tastespurchasing preferencescustomer preferencesconsumer choicesconsumer demands
Antonyms / Antônimos
consumer indifferencemarket disinterest

Regional Variations

General Brazilian
preferências do consumidor
Standard term used in business and marketing contexts across Brazil
Rio de Janeiro
preferências do cliente
Alternative term sometimes preferred in Rio's commercial sector
São Paulo
preferências do consumidor / preferências de compra
Both terms are widely used in São Paulo's major business hub
Portugal
preferências do consumidor
Same as Brazilian Portuguese; widely used in Portuguese business language

Related Words

consumer behaviormarket researchbrand loyaltypurchasing powermarket segmentationcustomer satisfaction

Related Idioms & Phrases

give the people what they want
know your audience
follow consumer trends
tap into consumer demand
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