consumer preferences
[/kənˈsuːmər ˈprɛfərənsɪz/]
noun
preferências do consumidor
1. The individual tastes, choices, and desires that guide what products or services a consumer chooses to buy
Consumer preferences have shifted towards sustainable and eco-friendly products in recent years.
As preferências do consumidor mudaram para produtos sustentáveis e ecologicamente corretos nos últimos anos.
2. The patterns and tendencies in purchasing behavior reflecting what consumers value, need, or want
Understanding consumer preferences is crucial for developing successful marketing strategies.
Compreender as preferências do consumidor é crucial para desenvolver estratégias de marketing bem-sucedidas.
In both Brazilian and American contexts, understanding consumer preferences is fundamental to marketing, product development, and business strategy. In Brazil, there's increasing focus on preferences related to sustainability and social responsibility. In the USA, consumer preferences are heavily researched through data analytics and market research. The term is essential in modern commerce and reflects how consumer-driven economies operate.
NYC Slang
what consumers are into / what the market wants
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