1. The actions, patterns, and decisions that consumers make when buying products or services, including how, when, where, and why they make purchases
Understanding customer purchase behavior helps businesses develop effective marketing strategies.
Compreender o comportamento de compra do cliente ajuda as empresas a desenvolver estratégias de marketing eficazes.
2. The study of consumer habits, preferences, and decision-making processes in relation to acquisition of goods and services
The company conducted research on purchase behavior to improve their sales approach.
A empresa realizou pesquisa sobre comportamento de compra para melhorar sua abordagem de vendas.