buying behavior
[/ˈbaɪ.ɪŋ bɪˈheɪv.jər/]
nounpl: buying behaviors
comportamento de compra
1. The patterns, habits, and decisions that consumers make when purchasing products or services, including what they buy, how often they buy, where they buy, and why they make certain purchasing choices
Understanding customer buying behavior helps retailers improve their marketing strategies.
Compreender o comportamento de compra dos clientes ajuda varejistas a melhorar suas estratégias de marketing.
2. The study of how individuals, groups, and organizations select, buy, use, and dispose of goods and services to satisfy their needs and desires
The psychology course analyzed buying behavior in the context of advertising influence.
O curso de psicologia analisou o comportamento de compra no contexto da influência da publicidade.
3. Consumer actions and decision-making processes that occur before, during, and after a purchase transaction
Social media has significantly changed online buying behavior.
As mídias sociais mudaram significativamente o comportamento de compra online.
In Brazilian business and marketing contexts, 'comportamento de compra' is a fundamental concept taught in MBA programs and used extensively in market research. American companies often conduct detailed buying behavior studies to tailor their strategies for the Brazilian market, where regional preferences and purchasing power vary significantly. In both cultures, understanding buying behavior is crucial for e-commerce success and social media marketing strategies.
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