purchase decision
[PUR-chis dih-SIZH-uhn]
nounpl: purchase decisions
decisão de compra
1. The process and conclusion of choosing to buy a product or service after considering various factors such as price, quality, brand, and personal needs
The purchase decision was influenced by positive customer reviews and competitive pricing.
A decisão de compra foi influenciada por avaliações positivas de clientes e preços competitivos.
2. The final determination made by a consumer to acquire a particular item or service
After comparing three different models, she made her purchase decision and bought the laptop.
Depois de comparar três modelos diferentes, ela tomou sua decisão de compra e comprou o laptop.
3. In marketing, the outcome of the buyer's journey through awareness, consideration, and evaluation stages
Marketing strategies aim to guide consumers toward a favorable purchase decision.
As estratégias de marketing visam guiar os consumidores em direção a uma decisão de compra favorável.
In both Brazilian and American business contexts, 'purchase decision' is a fundamental concept in marketing and consumer psychology. In Brazil, companies heavily invest in understanding 'decisões de compra' to tailor their marketing campaigns, particularly in e-commerce. The term reflects the modern consumer's rational evaluation process and is frequently used in market research, advertising campaigns, and retail strategy discussions.
Related Idioms & Phrases
make a purchase decision
influence a purchase decision
defer a purchase decision
rush into a purchase decision
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →