buying process
[ˈbaɪ.ɪŋ ˈprɑː.ses]
nounpl: buying processes
processo de compra
1. The series of steps and decisions a consumer goes through from recognizing a need to making a final purchase decision
Understanding the buying process helps marketers develop better strategies.
Compreender o processo de compra ajuda os profissionais de marketing a desenvolver melhores estratégias.
2. In business-to-business contexts, the formal procedures and stages involved in acquiring goods or services
The buying process for enterprise software typically involves multiple stakeholders.
O processo de compra para software empresarial geralmente envolve múltiplas partes interessadas.
3. The consumer journey that includes awareness, consideration, evaluation, and purchase stages
Mobile devices have significantly changed the buying process for most consumers.
Os dispositivos móveis mudaram significativamente o processo de compra para a maioria dos consumidores.
In Brazil, the buying process is increasingly influenced by digital platforms and social commerce. Companies frequently focus on 'jornada do consumidor' (consumer journey) in marketing discussions. The concept is widely used in both retail and B2B contexts, with particular emphasis on understanding decision-makers in corporate purchasing. In the USA, understanding the buying process is central to marketing strategies, with significant focus on omnichannel experiences and data-driven personalization.
Related Idioms & Phrases
in the buying process
streamline the buying process
shorten the buying process
influence the buying process
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