purchasing loyalty
[PER-ches-ing LOY-ul-tee]
noun
lealdade de compra
1. The tendency of a consumer to repeatedly buy products or services from the same brand or company rather than switching to competitors
The company's reward program was designed to increase purchasing loyalty among its customers.
O programa de recompensas da empresa foi projetado para aumentar a lealdade de compra entre seus clientes.
2. A customer's commitment to continue purchasing from a particular brand due to satisfaction, trust, or habit
Strong purchasing loyalty resulted in repeat customers who spent significantly more over time.
A forte lealdade de compra resultou em clientes recorrentes que gastaram significativamente mais ao longo do tempo.
Purchasing loyalty is a critical concept in both Brazilian and American business cultures. In Brazil, loyalty programs ('programas de fidelidade') are increasingly popular in retail and food service. In the USA, it's central to marketing strategy and customer lifetime value calculations. The concept reflects a shift from transaction-based relationships to relationship-based marketing across both markets.
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