brand disloyalty
[/brænd dɪsˈlɔɪəlti/]
nounpl: brand disloyalties
deslealdade à marca
1. The tendency or behavior of consumers to switch away from a preferred brand or to refuse to consistently purchase from a particular brand
The company's price increase led to brand disloyalty as customers switched to competitors.
O aumento de preço da empresa levou à deslealdade à marca, com clientes migrando para concorrentes.
2. A lack of commitment or allegiance to a specific brand despite previous positive experiences or purchases
Brand disloyalty in the smartphone market has increased due to rapid technological changes.
A deslealdade à marca no mercado de smartphones aumentou devido às mudanças tecnológicas rápidas.
In both Brazilian and American marketing contexts, brand disloyalty is a significant concern for companies as it directly impacts profitability and market position. Brazilian consumers are increasingly price-conscious and willing to switch brands, particularly in competitive markets like telecommunications and retail. In the USA, brand disloyalty has grown with e-commerce availability and increased price transparency, making customer retention more challenging for traditional brands.
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