product-centric model
[/ˈprɒdʌkt ˈsentrɪk ˈmɒdəl/]
nounpl: product-centric models
modelo centrado no produto
1. A business strategy or organizational approach that prioritizes the product itself as the core focus of all company operations, marketing, and decision-making
The company adopted a product-centric model, investing heavily in research and development to create superior features.
A empresa adotou um modelo centrado no produto, investindo pesadamente em pesquisa e desenvolvimento para criar características superiores.
2. A framework where product quality, innovation, and technical specifications drive business strategy rather than customer needs or market trends
Their product-centric model failed because they didn't listen to customer feedback.
O modelo centrado no produto deles fracassou porque não ouviram o feedback dos clientes.
The product-centric model was prevalent in traditional manufacturing and tech industries, particularly in the 1980s-2000s. In Brazil and Portugal, this approach is still common in manufacturing and engineering sectors. However, modern business discourse increasingly favors customer-centric models, and product-centric approaches are often criticized in startup and digital marketing contexts for ignoring user experience and market validation.
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