customer-centric
[/ˈkʌstəmər ˈsentrɪk/]
adjective
centrado no cliente
1. focused on meeting the needs, preferences, and satisfaction of customers as the primary business objective
Our company adopted a customer-centric approach to improve retention rates.
Nossa empresa adotou uma abordagem centrada no cliente para melhorar as taxas de retenção.
2. designed or organized with the customer's experience and benefit at the core of decision-making
A customer-centric business model prioritizes feedback and continuous improvement.
Um modelo de negócios centrado no cliente prioriza feedback e melhoria contínua.
This term is widely used in Brazilian and American business contexts, particularly in the post-2000s corporate culture emphasizing service quality and relationship management. In Brazil, it reflects a shift from traditional hierarchical business models to more democratic, service-oriented approaches. The concept gained prominence with the rise of digital commerce and customer review platforms.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →