objective-based management
[/əbˈdʒɛktɪv beɪst ˈmænɪdʒmənt/]
noun
gestão baseada em objetivos
1. A management approach that focuses on establishing clear, measurable objectives and aligning organizational activities to achieve them, emphasizing results and performance metrics.
The company implemented objective-based management to increase accountability across all departments.
A empresa implementou gestão baseada em objetivos para aumentar a responsabilidade em todos os departamentos.
2. A performance-driven system where employees and teams work towards predetermined goals with defined timelines and success criteria.
Under objective-based management, each team member knew exactly what they needed to accomplish by the end of the quarter.
Sob a gestão baseada em objetivos, cada membro da equipe sabia exatamente o que precisava realizar até o final do trimestre.
Objective-based management became prominent in Brazilian corporate culture during the 1990s-2000s as multinational corporations expanded their operations. It remains a standard practice in larger organizations and is heavily emphasized in business schools. The methodology appeals to both traditional hierarchical structures and modern agile environments, making it widely adopted across sectors in Brazil and the USA. In Portugal, similar practices exist but often under different nomenclature reflecting European management traditions.
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