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novel direction

[ˈnɒvəl dɪˈrekʃən]
noun phrasepl: novel directions
nova direção
1. A fresh, original, or unexplored course of action, thought, or development
The company decided to take a novel direction by focusing on sustainable products.
A empresa decidiu tomar uma nova direção ao focar em produtos sustentáveis.
2. An innovative approach or strategy that differs from conventional methods
This research represents a novel direction in cancer treatment.
Esta pesquisa representa uma nova direção no tratamento do câncer.
Synonyms
new approachfresh directioninnovative pathoriginal courseunexplored avenue
Antonyms
conventional directiontraditional approachestablished pathfamiliar route

Regional Variations

General Brazilian
nova direção
Most common usage in Brazilian Portuguese
São Paulo
rumo novo
Alternative phrasing, sometimes used in business contexts
Portugal
nova orientação
Preferred in formal or academic contexts in European Portuguese

Related Idioms & Phrases

take a new direction
head in a different direction
break new ground
chart a new course
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