main appeal

[/meɪn əˈpiːl/]
noun phrasepl: main appeals
principal atração; apelo principal
1. The primary or most attractive feature or quality that draws people's interest or attention to something
The main appeal of this vacation package is the all-inclusive meals and activities.
A principal atração deste pacote de férias são as refeições e atividades incluídas.
2. The strongest or most persuasive reason to like, choose, or support something
Low prices are the main appeal of this discount supermarket.
Os preços baixos são o apelo principal deste supermercado de desconto.
3. The most compelling characteristic that makes something desirable or interesting
The main appeal of the new smartphone is its advanced camera system.
O apelo principal do novo smartphone é seu sistema de câmera avançado.
This phrase is commonly used in both American and Brazilian Portuguese business, marketing, and advertising contexts. In Brazil, it's frequently seen in tourism promotions, product advertisements, and restaurant menus. The concept reflects consumer culture and the importance of identifying and communicating key product benefits to attract customers.
NYC Slang
the big draw; the main pull; what gets people in the door
Synonyms / Sinônimos
primary attractionmain drawchief attractionprimary appealgreatest appealmain selling point
Antonyms / Antônimos
secondary appealminor attractiondrawbackdisadvantage

Regional Variations

General Brazilian
principal atração; apelo principal; maior atrativo
Most commonly used in marketing and casual speech
Rio de Janeiro
principal atrativo; grande apelo
Commonly used in tourism and entertainment contexts
São Paulo
apelo principal; atração maior; principal diferencial
Often used in business and commercial contexts
Portugal
apelo principal; atração principal; grande atrativo
Similar usage to Brazil with slight preference for 'atração principal'

Related Words

appealattractiondrawcharmallurefeature

Related Idioms & Phrases

the main draw
the selling point
what makes it tick
the X-factor
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