primary attraction
[ˈpraɪmeri əˈtrækʃən]
nounpl: primary attractions
atração principal
1. the main or most important thing that draws people's interest or attention to a place, event, or person
The primary attraction of the theme park is the roller coaster.
A atração principal do parque temático é a montanha-russa.
2. the strongest or most compelling reason for visiting a tourist destination
For many visitors, the beaches are the primary attraction of the Caribbean.
Para muitos visitantes, as praias são a atração principal do Caribe.
3. the initial or strongest appeal or interest in someone or something
The primary attraction of the job was the high salary.
A atração principal do emprego era o salário elevado.
In Brazil, 'atração principal' is commonly used in tourism marketing and travel guides to describe must-see destinations and activities. In the USA, particularly in NYC, this phrase is frequently used in entertainment and tourism promotion. The concept is central to how attractions are marketed across both cultures, influencing tourist decisions and travel planning.
NYC Slang
the main draw / the big draw
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