primary attraction

[ˈpraɪmeri əˈtrækʃən]
nounpl: primary attractions
atração principal
1. the main or most important thing that draws people's interest or attention to a place, event, or person
The primary attraction of the theme park is the roller coaster.
A atração principal do parque temático é a montanha-russa.
2. the strongest or most compelling reason for visiting a tourist destination
For many visitors, the beaches are the primary attraction of the Caribbean.
Para muitos visitantes, as praias são a atração principal do Caribe.
3. the initial or strongest appeal or interest in someone or something
The primary attraction of the job was the high salary.
A atração principal do emprego era o salário elevado.
In Brazil, 'atração principal' is commonly used in tourism marketing and travel guides to describe must-see destinations and activities. In the USA, particularly in NYC, this phrase is frequently used in entertainment and tourism promotion. The concept is central to how attractions are marketed across both cultures, influencing tourist decisions and travel planning.
NYC Slang
the main draw / the big draw
Synonyms / Sinônimos
main attractionchief drawprincipal appealmajor drawhighlight
Antonyms / Antônimos
secondary attractionminor attractionrepellent

Regional Variations

General Brazilian
atração principal
most common and widely understood term
Rio de Janeiro
atração principal / maior atração
both terms used interchangeably in tourism contexts
São Paulo
atração principal / destaque principal
destaque principal also used in commercial and marketing contexts
Portugal
atração principal / grande atração
Portuguese variant with similar usage patterns

Related Words

attractiontourist destinationdrawappealfeaturehighlight

Related Idioms & Phrases

the main event
the star attraction
the centerpiece
the headliner
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