secondary appeal
[/ˌsɛkənˈdɛri əˈpiːl/]
nounpl: secondary appeals
recurso secundário
1. A legal appeal filed after an initial appeal has been decided, typically to a higher court or through an alternative legal process
After losing the primary appeal, the defendant's lawyer filed a secondary appeal to the state supreme court.
Depois de perder o recurso inicial, o advogado do réu apresentou um recurso secundário à corte suprema estadual.
2. In marketing or persuasion, a less prominent or subordinate argument or incentive used to support a primary appeal
While the main appeal of the product is its durability, the secondary appeal is its stylish design.
Enquanto o apelo principal do produto é sua durabilidade, o apelo secundário é seu design elegante.
3. A backup or alternative argument presented to reinforce the primary persuasive message
The advertisement's primary appeal was cost savings, with environmental benefits serving as a secondary appeal.
O apelo principal do anúncio era a economia de custos, com benefícios ambientais servindo como um apelo secundário.
This term is primarily used in legal and business contexts in both the USA and Brazil. In the American legal system, secondary appeals are an important part of the appellate process, allowing parties to challenge decisions at higher levels. In Brazilian Portuguese legal contexts, 'recurso secundário' refers to appeals beyond the first appellate level. In marketing, the concept of secondary appeal is used internationally to describe supporting arguments that enhance the primary selling proposition.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →