main selling point
[/meɪn ˈselɪŋ pɔɪnt/]
noun phrasepl: main selling points
principal argumento de venda
1. The most important or attractive feature of a product, service, or proposal that makes it appealing to customers or persuades them to buy or accept it
The main selling point of this smartphone is its exceptional camera quality.
O principal argumento de venda deste smartphone é a qualidade excepcional de sua câmera.
2. A key advantage or distinguishing characteristic that differentiates a product from competitors
Low price is the main selling point of this budget airline.
O preço baixo é o principal argumento de venda desta companhia aérea de orçamento.
In Brazilian business culture, the concept of 'principal argumento de venda' is central to marketing and sales strategy. Companies emphasize their 'diferenciais' (differentials) to stand out in competitive markets. In the US and NYC particularly, this concept is heavily used in startup pitches and advertising campaigns, often referred to as the 'unique selling proposition' or USP in professional contexts.
NYC Slang
the thing that makes it pop
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