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lose momentum

[/luːz məˈmentəm/]
verb phrase
perder impulso
1. to gradually decrease in speed, force, or effectiveness; to slow down or become less successful
The project began to lose momentum after the budget cuts.
O projeto começou a perder impulso após os cortes orçamentários.
2. to experience a decline in enthusiasm, progress, or forward movement toward a goal
The campaign was losing momentum as election day approached.
A campanha estava perdendo impulso conforme o dia da eleição se aproximava.
NYC Slang
lose steam; lose it; run out of gas
Synonyms
slow downlose steamdeclinefalterstalllose tractionpeter out
Antonyms
gain momentumaccelerategather speedpick up pacesurge forward

Regional Variations

General Brazilian
perder impulso; perder força
most commonly used in both formal and informal contexts
São Paulo
perder momentum; perder gás
momentum often used in business contexts; 'perder gás' is colloquial
Rio de Janeiro
perder força; perder o gás
colloquial usage more common in casual speech
Portugal
perder impulso; perder força de arrasto
similar to Brazilian usage; more formal in business writing

Related Idioms & Phrases

lose steam
run out of gas
hit a plateau
lose traction
peter out
fizzle out
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