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lose traction

[looz ˈtrækʃən]
verb phrase
perder tração
1. To lose grip or adhesion between a surface and an object, typically a vehicle's tires on a road
The car began to lose traction on the icy road.
O carro começou a perder tração na estrada congelada.
2. To lose momentum, support, or progress in a figurative sense
The political candidate started to lose traction with voters.
O candidato político começou a perder tração junto aos eleitores.
3. To lose credibility, influence, or relevance
The company's new product line is losing traction in the market.
A nova linha de produtos da empresa está perdendo tração no mercado.
NYC Slang
lose your grip / lose your edge
Synonyms
lose griplose momentumlose groundlose supportslide back
Antonyms
gain tractiongain momentumgain groundpick up speedaccelerate

Regional Variations

General Brazilian
perder tração
Standard usage in both literal and figurative contexts
São Paulo
perder força
Common alternative for figurative meaning regarding influence or support
Portugal
perder aderência
More common for literal automotive context; perder tração also used

Related Idioms & Phrases

lose traction in the market
lose traction with the public
lose traction on a hill
regain traction
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