launching event
[ˈlɔːn.tʃɪŋ ɪˈvent]
nounpl: launching events
evento de lançamento
1. A formal or informal public event organized to introduce a new product, service, business, or initiative to the market or audience
The company held a launching event to showcase their new smartphone.
A empresa realizou um evento de lançamento para apresentar seu novo smartphone.
2. An official ceremony or celebration marking the start or introduction of something significant
The launching event for the new book attracted hundreds of fans.
O evento de lançamento do novo livro atraiu centenas de fãs.
3. A media and promotional event designed to generate publicity and consumer interest
The launching event featured celebrity endorsements and live demonstrations.
O evento de lançamento contou com endossos de celebridades e demonstrações ao vivo.
Launching events are significant in both Brazilian and American business culture. In Brazil, they often incorporate entertainment and celebrity appearances, reflecting the country's emphasis on social gatherings. In the USA, they tend to be more formal and media-focused, with emphasis on product specifications and market strategy. Both markets use these events as key marketing tools to generate buzz and media coverage for new products or services.
NYC Slang
launch party / product drop event
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