launch party
[lɔːntʃ ˈpɑːrti]
nounpl: launch parties
festa de lançamento
1. a celebratory event held to introduce a new product, service, movie, book, or business to the public
The tech company threw a launch party for their new smartphone at a trendy downtown venue.
A empresa de tecnologia fez uma festa de lançamento para seu novo smartphone em um local moderno no centro da cidade.
2. a formal or informal gathering designed to generate publicity and excitement about something new
The author's launch party attracted hundreds of fans eager to meet her and purchase signed copies of her book.
A festa de lançamento da autora atraiu centenas de fãs ansiosos para conhecê-la e comprar cópias assinadas de seu livro.
Launch parties are particularly popular in the tech industry, entertainment, and consumer goods sectors in both the USA and Brazil. In the Brazilian market, launch parties often serve as important marketing and networking opportunities, with significant investment in venues, catering, and celebrity attendance to generate media buzz and social media engagement.
Related Idioms & Phrases
to make a splash (with a launch party) - causar impacto/sensação
to launch with a bang - lançar com alarde/espetáculo
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