launch event
[lɔːntʃ ɪˈvent]
nounpl: launch events
evento de lançamento
1. A formal or public event organized to introduce a new product, service, company, or initiative to the market or audience
The tech company held a launch event to unveil their new smartphone.
A empresa de tecnologia realizou um evento de lançamento para apresentar seu novo smartphone.
2. An organized gathering where something is officially presented or made available for the first time
The book launch event attracted hundreds of fans and media representatives.
O evento de lançamento do livro atraiu centenas de fãs e representantes da mídia.
In Brazil, launch events are highly valued marketing and PR tools, especially in the technology, fashion, and entertainment industries. They are often elaborate affairs with media coverage, influencers, and entertainment. In the USA, particularly in tech hubs like Silicon Valley and New York City, launch events range from intimate press conferences to massive stadium events, reflecting the innovation culture and importance placed on product introductions.
NYC Slang
drop party / launch
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