informed customer
[ɪnˈfɔːrmd ˈkʌstəmər]
noun phrasepl: informed customers
cliente informado
1. A customer who has sufficient knowledge about a product or service before making a purchase decision, typically through research, comparison, or prior experience
An informed customer will always check reviews before buying electronics online.
Um cliente informado sempre verifica avaliações antes de comprar eletrônicos online.
2. A consumer who understands their rights, market conditions, and product specifications
Informed customers are less likely to fall for misleading advertisements.
Clientes informados são menos propensos a cair em anúncios enganosos.
3. A buyer who makes purchasing decisions based on adequate information and knowledge rather than impulse or persuasion
As an informed customer, she negotiated a better price for the car.
Como cliente informada, ela negociou um melhor preço pelo carro.
The concept of the 'informed customer' is central to consumer protection movements in both Brazil and the USA. In Brazil, 'Código de Defesa do Consumidor' (Consumer Protection Code) emphasizes consumer rights and the importance of being informed. In the USA, the Federal Trade Commission (FTC) promotes informed consumerism. The term reflects modern consumer culture where information accessibility (internet, reviews, comparisons) has empowered buyers to make better purchasing decisions.
NYC Slang
savvy shopper or smart cookie
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