informed buyer
[ɪnˈfɔːrmd ˈbaɪər]
nounpl: informed buyers
comprador informado
1. A person who makes purchasing decisions based on adequate knowledge, research, and understanding of the product, service, market conditions, and terms involved
An informed buyer always reads reviews and compares prices before making a major purchase.
Um comprador informado sempre lê avaliações e compara preços antes de fazer uma compra importante.
2. In legal contexts, a buyer who has sufficient knowledge of relevant facts to make a reasoned decision and cannot later claim ignorance
The court ruled that the informed buyer should have known about the property's structural issues.
O tribunal decidiu que o comprador informado deveria ter conhecimento dos problemas estruturais do imóvel.
3. A consumer who conducts due diligence and understands the risks, benefits, and specifications of what they are purchasing
As an informed buyer, she investigated the warranty coverage and return policy thoroughly.
Como uma compradora informada, ela investigou minuciosamente a cobertura de garantia e a política de devolução.
The concept of 'informed buyer' is increasingly important in both American and Brazilian consumer culture, particularly with the rise of e-commerce and online reviews. In Brazil, consumer protection laws (Código de Defesa do Consumidor) emphasize the rights of informed consumers. In the USA, the principle relates to legal doctrines like 'caveat emptor' and modern consumer protection regulations. The term is commonly used in real estate transactions, used car markets, and high-value purchases in both cultures.
NYC Slang
savvy shopper; smart buyer
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