impulse buyer
[/ˈɪmpʌls ˈbaɪər/]
nounpl: impulse buyers
comprador por impulso
1. A person who makes unplanned purchases based on sudden desire or emotion rather than need or deliberate consideration
She's an impulse buyer who can't resist buying clothes on sale even when she doesn't need them.
Ela é uma compradora por impulso que não consegue resistir a comprar roupas em liquidação mesmo quando não precisa delas.
2. A consumer who purchases items spontaneously without prior planning or budget allocation
Marketing strategies often target impulse buyers with eye-catching displays at checkout counters.
As estratégias de marketing frequentemente visam compradores por impulso com displays chamativas nos caixas.
The term 'impulse buyer' is particularly relevant in both American and Brazilian consumer cultures, especially with the rise of e-commerce and social media marketing. In Brazil, impulse buying is a significant retail phenomenon, particularly during holiday seasons and sales events (like Black Friday, which has become increasingly popular). American marketing heavily exploits impulse buying psychology through strategic product placement and advertising.
NYC Slang
impulse shopper, shop-aholic (informal)
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