uninformed consumer
[/ˌʌnɪnˈfɔrmd kənˈsuːmər/]
nounpl: uninformed consumers
consumidor desinformado
1. a person who purchases goods or services without adequate knowledge about the product, its quality, price comparison, or market alternatives
The uninformed consumer often falls victim to misleading advertising and overpays for inferior products.
O consumidor desinformado frequentemente cai em armadilhas da publicidade enganosa e paga mais caro por produtos de qualidade inferior.
2. a buyer lacking awareness of consumer rights, warranties, or protection laws
An uninformed consumer may not know they have the right to return defective merchandise.
Um consumidor desinformado pode não saber que tem direito de devolver mercadorias defeituosas.
The concept of the uninformed consumer is central to consumer protection discussions in both Brazil and the USA. In Brazil, 'órgãos de defesa do consumidor' (consumer protection agencies) actively work to combat exploitation of uninformed consumers. In the USA, the FTC (Federal Trade Commission) and various state agencies focus on educating consumers to prevent fraud targeting the uninformed. This term is frequently used in legal, marketing, and policy contexts to justify consumer protection regulations.
NYC Slang
sucker; mark; easy target
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