1. A planned approach or method that employs imagination, innovation, and original thinking to achieve objectives, particularly in marketing, advertising, or problem-solving
The advertising agency developed a creative strategy that went viral on social media.
A agência de publicidade desenvolveu uma estratégia criativa que viralizou nas redes sociais.
2. A deliberate and inventive plan designed to differentiate a brand, product, or message through artistic or unconventional means
Their creative strategy focused on storytelling rather than traditional advertising.
A estratégia criativa deles focou em narrativa em vez de publicidade tradicional.