1. A strategic plan or proposal that emphasizes innovation, originality, and creative thinking to achieve objectives
The advertising agency presented a creative plan for the new product launch.
A agência de publicidade apresentou um plano criativo para o lançamento do novo produto.
2. A detailed outline or strategy in creative fields such as advertising, design, or marketing that showcases unique ideas
The designer's creative plan impressed the clients with its bold approach.
O plano criativo do designer impressionou os clientes com sua abordagem ousada.