1. A traditional or standard approach to achieving objectives, following established methods and accepted practices
The company decided to use a conventional strategy rather than experimenting with innovative marketing techniques.
A empresa decidiu usar uma estratégia convencional em vez de experimentar técnicas inovadoras de marketing.
2. In military or business contexts, a method based on proven, orthodox tactics rather than unconventional or disruptive approaches
Their conventional strategy focused on market penetration through traditional sales channels.
A estratégia convencional deles focava em penetração de mercado através de canais de vendas tradicionais.