1. A method or way of dealing with something that follows established, traditional, or widely accepted practices and standards
The company decided to use a conventional approach rather than experimenting with new technologies.
A empresa decidiu usar uma abordagem convencional em vez de experimentar novas tecnologias.
2. An orthodox or traditional strategy in solving problems or addressing issues
His unconventional thinking contrasted sharply with the conventional approach of his colleagues.
Seu pensamento não convencional contrastava fortemente com a abordagem convencional de seus colegas.